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WPP’s Connie Chan: Brand leaders should “adopt brand challenger strategies”

The people who are in charge of building brand for respective people and companies are so valuable in so many ways. The fact of the matter is they are the ones that direct traffic towards one page or product information. As a brand leader, it is their job to depict a certain image that a firm is going for. With that being said, their job is extremely important as they are responsible for creating an image in the minds of consumers.

Key Takeaways:

  • Brands are such an important part of creating an image for a certain company.
  • Marketing has become really important in the eyes of so many due to social media.
  • There are so many ways for someone to get the word out there about their products.

“We’re calling the event ‘Digital Divas’ as, unlike our other events, this one will feature fresh insights exclusively from women in senior marketing positions.”

Read more: https://www.econsultancy.com/blog/70268-wpp-s-connie-chan-brand-leaders-should-adopt-brand-challenger-strategies/

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