In the age of high tech and technological advancements, it is clear that technology and modern growth happens at near exponential rates, and something that may have seemed new and exciting one day, may very well be old news the very next day. This week, Oracle’s tech operations and image tracking software were at the forefront of news headlines given their robust capabilities and efficient operations that are newly being implemented to make the company more effective.
Key Takeaways:
- Back in 2017 ShareIQ developed a product that could generate and target segments using as criteria the types of images the segment had engaged in.
- Since Cision has acquired ShareIQ, Cision also now has this segment targeting technology to add to its platform.
- Turns out, blockchain isn’t the darling it was, as many users express concern over possible fraud and unclear trade agreements.
“With an increasingly visual web, it was only a matter of time before marketers and advertisers developed the capability to somehow track images as they?re shared and changed by users across the web.”
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