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Episode 17: Chris Mercer, Co-Founder @ Measurement Marketing on Vanity Metrics vs the Useful Truth

Understanding how to market your products or services is so unbelievably important in the business world today. People underestimate how much this stuff can help their business make it to the next level. Using social media and other avenues to promote their brand, companies are able to retain more customers on a weekly basis. If you consistently deliver on your promises, then you will have no trouble doing this. All the while, you should be tracking your metrics.

Key Takeaways:

  • Marketing is extremely important for any business that is trying to get off of the ground.
  • While marketing is important, keeping track of the metrics that it provides is just as key.
  • Do not fall behind other competitors by not conforming to society and proving information online.

“Chris Mercer works with analytics and marketing data every day. So, he knows how confusing the wall of data can be when you are trying to track your website’s performance. That is why he transitioned his company from helping improve conversions to teaching marketers what questions to ask to get the metrics that help them.”

Read more: https://www.digitalmarketer.com/podcast/digitalmarketer/episode-17-chris-mercer-co-founder-measurement-marketing-vanity-metrics-vs-useful-truth/

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