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How to Design a Character for Your Brand

When first starting a company or a business, it is necessary for the owners to develop a brand personality for the business in order to effectively communicate with followers and audiences online. In doing so, the brand personality takes on various characteristics and personality traits similar to a human, and through this tone and voice that is understood by the brand and communicated, will ultimately be the way in which people interact with the business online.

Key Takeaways:

  • If you’re looking for an image that represent your company, hand drawn images help create a solid brand identity.
  • To create an image, ask yourself which problem you want to solve, how the problem makes readers feel, answers you can give readers, and how that will make them feel.
  • A character can be created with just a few tools, like sennelier ink, color pencils, a pen holder, a pencil, and an eraser.

“Henneke Duistermaat, writer and creator of Enchanting Marketing, found it easiest to reflect her true brand image, connect with her audience, and make her business memorable by hand-drawing Henrietta.”

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