A group of 570 publishers were evaluated by three New York University students who had a mission to investigate if Facebook’s efforts to warn users about false media outlets were working. Although Facebook claims that their efforts have been quite effective, the study showed that user engagement within false news publications is still happening more than what would be considered appropriate. These newly discovered statistics point to the fact that Facebook execs may need to up the ante when it comes to their efforts of eradicating false news.
Key Takeaways:
- Facebook is hyping three recent studies —one by Les Decodeurs, one by University of Michigan, and a joint NYU/Stanford study — suggesting its efforts to curb fake news are having impact.
- On the other hand, a poll of 831 internet users suggests many are actually seeing more spam on their news feeds, not less.
- Although some of this may be a result of greater awareness and vigilance among Facebook users, it does suggest Facebook still has lots of work ahead of it.
“We recently ran a survey to see if users were noticing less spam on the social network, and despite today’s announcement, it seems like misinformation might not be totally eradicated just yet.”
Read more: https://blog.hubspot.com/marketing/more-people-reporting-spam-facebook-news-feed
