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Do’s and Don’ts on Email Marketing

As Email Marketing keeps growing, an etiquette has to be present to be positive and engaging to your followers. Still, many companies don’t regard their subscribers and send them emails, without there concern.

As a result, people will unsubscribe or worst put you on the spam list, which is not a goal you might not want as a result. In other words, it is essential to follow these rules to help you engage with your audience.

Do’s and Don’ts on Email Marketing

Email Marketing


  • Before sending an email, ask the follower for permission.
  • Go directly to the point and write in short paragraphs.
  • Always use a spellchecker like Grammarly.
  • Provide your contact information to bring confidence in your brand.
  • Your subject line must match your content.
  • Verify your email looks great for mobile.
  • Provide the option to “unsubscribe.”
  • Segmenting your audience and personalizing the content sent.
  • Remember to sent information useful for your customers.


  • Send emails with mistakes or poorly written.
  • Writing the incorrect names of your customers.
  • Use caps for writing.
  • Overuse use of exclamation mark.
  • Use overcomplicated fonts or very bright font colors.
  • Have broken links.
  • Send to many emails to your subscribers.
  • Keep sending email to your followers, even though they requested to be removed from your mailing list.
Email Marketing.


To conclude, treating your customer with respect is essential. Remember it is important to treat your subscribers, the same way you want to be treated. Furthermore, I recommend reading the following links:

Therefore, those are our Do’s and Don’ts on Email Marketing. If you have some tips, please leave them in the comment section.


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Written by Mark Nieves

Engage Below