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10 Tips for a Successful Email Marketing Campaign

Once we have our list of emails, we need to start contacting them. Our newsletter has to be an excellent tool for a successful email marketing campaign. Indeed, each message has to be unique and of value to the user.

Since each market has its specification, we will not be providing details on that area. Therefore we will present tips on the creation of a successful email marketing campaign.

email marketing

10 Tips for a Successful Email Marketing Campaign

1. Aim for your audience.

To engage with your audience, you need to provide the correct information to them. For example, they are vegans, and suddenly you start sending them an email about tips for cooking a steak. Since they don’t have the same engagement towards eating meat, probably they will unsubscribe or worse, put you as spam.

Also can use personalization, just like their first name. Indeed will bring comfort to the subscriber and will raise your open rate.

Aim to your audience.

2. Use a clean Font.

Best fonts for email marketing.
Best fonts for email marketing.

Being creative would influence the fonts to can use in your emails. Probably picking one like Scriptina might be your first choice. Sure is a nice kind of calligraphy, but certainly will end up confusing your followers.

With this in mind, you should pick a clean font, able to provide the correct information without ending up confusing the reader. The best fonts are Arial, Tahoma or Times New Roman. Also, try to use only two different fonts in the same email of stylized and complicated fonts.

3. Short and simple.

Remember, your email has to be short and straightforward. With this in mind, it should be easy to read, looking professional. Also, avoiding clutter and limit the use of images. On the other hand, it could end up on the trash bin.

Email marketing

4. Specific Headers

Creating an engaging header is not an easy task. In some case, you might end up making a clickbait, and your subscriber probably won’t like it. That said the header should be about related to the content.

Also avoid using caps lock, since some users might perceive it as screaming. Limit the use of exclamation marks as well as emojis.

5. A clear Call to Action

Indeed the most important aspect of your email is to engage in a Call to Action (CTA) button. Indeed, it is essential to have a badge and to be able to move the user to your point of sale. Therefore, to work, you have to give instructions on how to use it. Also can provide an incentive like a free trial to use your CTA.

Call to action button
In designing your Call to Action button, you have to be specific.

6. Your newsletter has to be mobile-friendly

Due to the significant amount of mobile phones available to the market, you should consider how your website and emails look at them. Forbes recently confirmed around 3.7 billion people around the world have access to a cell phone.

With this in mind, your email campaign should look great on smartphones and tablets. Especially pictures and font (read tip 2). Also, check your website for this purpose.

7. Send emails during Prime Time

You have created the perfect email. Included is all the information, pictures and call to action. You send the email, and the open rate is meager. Meanwhile, checking when they were sent, it was on a Sunday at 6 am. Probably they were sleeping at the time they received it. As a result, they missed your message.

Indeed, the time you send your email is crucial. With this in mind, we recommend scheduling broadcasting at Prime Time, which means from Monday to Thursday, since many people don’t check on weekends. Consider also the time and try to drop around 10 am to 2 pm, then 8 pm to 10 pm.

8. Use automated services

Using a digital service like SmartEngage, the First and Only Cross-Channel Autoresponder will automatically link a customer’s Email with their Facebook Messenger and their Push Notifications. In other words, you can send them the message they need at the time they need it on the platform they will see it. Even you could send an automatic notification to someone just based on a particular page they visit of your website or maybe after they leave entirely.

To learn more about SmartEngage features CLICK HERE.

A quick look at SmartEngage

9. Run tests.

Once you have done everything correctly and sent some emails, now is the time to analyze your data like Open Rate. Afterward, try to see how you can improve on them. Also, look for a second opinion like a friend to make improvements.

10. Check the spelling

Before sending your email, use a spell checker to verify is written correctly. We recommend you to use a service like Grammarly or Ginger. Both have a free option and a premium version.

Check spelling.
Always check your spelling.

Those were our 10 Tips for a Successful Email Marketing Campaign. If you have some tips, please leave them in the comment section.

For more information about Email Marketing, we recommend you to read 5 Tips To Improve Your Email Marketing, and Five Ways to Make a Subject Line for Email Marketing.


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Written by Mark Nieves

Engage Below