Dynamic product ads (DPA’s) are vital in running valuable ad campaigns, especially during the holiday season. Andrew Foxwell is a professional advertiser, and he has broken down the DPA process into what he refers to as, “The Phases of Q4”. These phases consist of the time before we reach Thanksgiving, Thanksgiving until the day of Giving Tuesday, and then the third phase which is the last period until Christmas. Breaking the process into three time frames can make it much easier to manage without it feeling too overwhelming.
- One of the largest social media platforms in the entire world is adding to its growing marketing efforts.
- If you are a business owner, the holiday season is the best time to market your products.
- Pick a certain demographic to target and go for them within your own advertisement efforts.
“In Phase One, you’re trying to warm prospective customers up to the idea of who you are, what your company is about, and why you matter.”