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Brexit has shown the power of segmentation & targeting in the age of Facebook

As England looks to separate from the European Union, it continues to be an interesting time for the millennials in the country. England, like the United States, are near the forefront when it comes to social media and the use of the platforms to gain exposure and notoriety. As people continue to get older and these platforms try to keep innovating, there is a clear divide in the other members of the EU and the people of England.

Key Takeaways:

  • England just wants to be different from the rest of the European Union.
  • The people of England, especially young people, are very involved with social media and things like Facebook.
  • As people get older and young kids get more ingrained with technology, it will only get worse.

“Your chances of reaching your target segment would be higher than ?spraying and praying?, but not by much. You would likely also reach lots of other people outside of your target segment and hence waste lots of money.”

Read more: https://www.econsultancy.com/blog/70272-brexit-has-shown-the-power-of-segmentation-targeting-in-the-age-of-facebook/

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