Businesses these days understand that their online presence and ability to reach their customers wherever they are at is perhaps the most important thing to ensure their business maintains and thrives in the new digital world. As more and more people have focused their browsing activity on the mobile phone, it is vital for businesses to undertake the example of Sweaty Betty, as they have implemented a mobile optimized website for viewing and perusing pleasure of customers.
- Sweaty Betty analytics suggests that as many as 60% of site users are using a tablet or mobile phone.
- Realizing this, SB has made their search system faster, more responsive, convenient and eye-appealing.
- Realizing that many shoppers are also heavy into their social media, SB has integrated its Instagram feed right into their website for shoppers that like this way of shopping.
“Without the ability to touch and feel clothing, Sweaty Betty?s heavy use of imagery helps users visualise how products might look in real life.”