LinkedIn is basically a professional, business based social media. It is a way to link up with people and find out what people do in a professional capacity. As a result, it is much more formal than traditional social media platforms like Facebook or Instagram. In that, many companies know that both of these sites offer a great opportunity for their marketing resources. By tapping into both the markets of pro and the casual social media goers, they have a great base.
- There are so many different platforms at which people can advertise their services.
- Some people prefer to use things like Facebook and Instagram to launch their ads.
- There are plenty of ways to use different types of platforms to display the same overreaching message.
“AJ is an expert at LinkedIn marketing. He explains, in this week’s episode, that LinkedIn has exclusive information regarding their user’s professional life.”