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Personalization is the key to improve engagement

Creating a positive experience is the key to generate engagement with your followers. As you gain access to more people, the need for you to enhance their knowledge remains a top priority.

A new study by Epsilon indicates that 80% of consumers are more likely to make a purchase when brands offer personalized experiences. With this in mind, it is essential to use these recommendations and apply them to our marketing strategies and help your engagement.

personalize item.
Ask for your followers needs.

Use more human to human conversations.

Chatbots are a fantastic tool to help customers, but sometimes they need extra help coming from a person. Indeed it is compelling to answer or give recommendations to a customer.

In summary, it is crucial to have a Social Media Manager. This person can help out a client more efficiently than just a Chatbot. Most businesses rely on only one person for such a massive task; an usually is a Part-Timer. Enterprises need to realize the importance of having an actual person in charge of customers service through Social Media. Indeed, a program like Hootsuite can help manage this service by improving engagement.

Also, having a service like SmartEngage will automatically retrieve the social data available based on a Subscriber’s email address. In most cases, we can obtain the social profiles of your Subscribers as well as their follower count so you can identify the influencers.

In most cases where you may only have an email address, SmartEngage is also able to dynamically retrieve the Subscriber’s first and last name, and insert that into their profile as well. With this information, you can obtain the necessary data to be more personal than using the term sir or miss.

Circling a person.
Targeting your customers in the key to success.

Do you want to learn more about engagement with your followers? I recommend you to read “20 Tips To Increase Engagement for E-Commerce In 2019.” Is an exciting article with many tips to help you out.

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Written by Mark Nieves

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