Some countries are way more lenient than others when it comes to advertising. For example, in the United States, pretty much anything goes when marketing your product, or services, to the masses. When it is on social media, the idea of freedom of speech is definitely important. In other countries, there are a lot of censored material. Therefore, the amount that countries, as a whole, spend on Facebook Ads will greatly vary due to the visibility it provides.
- There are a ton of different people and businesses that are promoting themselves on Facebook.
- Understanding how to provide relevant content to your fans is so important in the world today.
- Social media has allowed for so many people to get their voice, services, or products in the eyes of the public.
“Let me first say that there is a time and place for each of these things. For example, I will use Worldwide targeting on occasion — but I do so selectively. I’ll use it when reaching a very warm (and small) group of highly engaged people.”