If you are looking to launch an auction online, Facebook might be the best place to do it. One of the main reasons for this is the amount of users that are on Facebook on a daily basis. Their user population is absolutely insane and they even own Instagram. Therefore, you can have your pick where to launch your auction. If you make your auction open to the public, that is your best chance to get competing bidders.
- If you want the best ROI possible, you should not take Facebook audience suggestions as the gold standard.
- Examine surface impressions and conversions carefully for data they will ultimately improve your ROI.
- You should know that in all likelihood your ROI will decrease after increasing your Facebook campaign budget.
“Our hosts are back from the Facebook Global Partners Summit in NYC, and they have the scoop on the 10 best practices to optimize your Facebook auction strategy.”