Some business marketers are concerned that certain companies are leaving the platform of facebook as a marketing tool and looking for a new place to market altogether. It seems that the Google My Business App started by allowing people to follow a business on the maps that it provides. This allows users to keep up with establishments that they like and new businesses being built. This tool also allows responding to reviews like Yelp. The app also allows uploading of pictures, offers, customer messaging, and use of analytics. It seems some are questioning facebook and leaving that market, therefore, opening up the window for Google to snap up customers interested in marketing.
- Although many advertisers have been advised by some bloggers to leave the Facebook network, the question that commonly comes up is: “Where do we go to?”
- The article is about initiatives taken by other companies to create alternative advertising platforms for marketers apart from Facebook.
- The new Google My Business app could be likened to a hybrid between Yelp and Facebook Business page tools. Businesses could use it to respond to reviews.
“The road to this app began a few weeks ago, when Google introduced a new feature to Maps that allowed Android users to follow a business on that platform.”