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The Long-Term Link Acquisition Value of Content Marketing

The marketing guru at Moz got together to audit their 2015 and 2016 traffic in the hopes to find how both direct links and secondary links impact the profit and productivity ratings of content marketing. Many findings showed that direct and secondary link forms have the same results in areas such as having an initial spike in traffic, and then slowly going down overtime. Researchers at Moz were quite surprised with their findings that pointed to both link forms leading up to such similar results.

Key Takeaways:

  • Marketing is so unbelievably important in all businesses in the modern world today.
  • Social media, and digital marketing, are some of the most important platforms for companies.
  • Do not be afraid to be bold to try to resonate with potential consumers as this is how relationships are built.

“Our team, our process, and our research are all structured around figuring out ways to maximize the newsworthiness and promotional success of the content we create on behalf of our clients.”

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