Facebook is now immersed in our culture, both for users that want a social platform and for users that want a marketing platform. However, marketers find the algorithm tricky and head-scratching to say the least. The truth is as regards both organic and paid Facebook the algorithms are pretty much identical. So, organic and paid efforts can actually proceed hand in hand. Marketers should know that as regards organic Facebook, the idea is to post in the manner of a friend, not using hashtags, using light and topical videos, for example. Taller videos that encompass a screen are also a plus. The point of an organic piece of content is primarily to engage and build rapport and trust, so users get the human element of a brand. It’s okay to educate and sell, but it should be padded and covered with a lighter, friendlier tone that tells a fun story, or one that evokes emotion. Even when using Facebook paid ads, the idea may be more business-specific, but the gloves should not entirely come of. Engaging is still important. Name drop influencers. Tell a cool story. Generally softer organic matter is good for testing content. More hardcore paid ads can lead to remarketing efforts, because at that point its clear what is working to engage viewers and turn leads into sales.
- Understanding how to use social media to your advantage is such a huge tool to have on your side.
- Platforms like Facebook and Instagram are only useful if you are able to use their correctly.
- The people who pay for their Facebook ads are not getting the same natural exposure as people who do it naturally.
“In an effort to get some of these heavy-hitting questions answered, we invited Dennis Yu, Chief Technology Officer of BlitzMetrics, to DigitalMarketer headquarters to pick his brain on the topic of what’s working now in the world of Facebook marketing.”