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5 Reasons to use Chatbots to improve your business

The use of businesses using chatbots has increased exponentially, as they start to discover the many benefits they have. As more people use Facebook Messenger and WhatsApp, they have become essential for business. We are sharing 5 reasons to use Chatbots to improve your business.

People using chatbots.
As more people use services like Facebook Messenger and WhatsApp, they are more trustworthy towards Chatbots.

Here are 5 reasons to use Chatbots.

1. Chatbots are 24/7.

Being available at any time is a big plus for your company. Bringing comfort to your customers is fantastic, especially if you can resolve their problems at any time and day. Understand this does not substitute having a person assisting customers out, but having a chatbot can filter does who require more help.

2. Lower your costs.

As you can complement your team with a Chatbot service, means you don’t need a full staff working 24/7. Plus, Chatbots can perform many tasks like answering FAQ to taking care of purchases.

3. Can keep learning and improving every day.

As they keep interacting with customers, they keep learning, becoming more proactive. Once their database stays active, the more effective Chatbots are by looking for the right audience and learn about each customer’s tastes and dislikes. In other words, able to bring a better solution faster.

An example of a Chatbot.
Users are using more Messenger to realize daily inquiries such as bank statements.

4. Able to interface with many customers at once.

Since a customer’s service representative can help one customer at a time, it becomes difficult when they have many requests at the same time. With a Chatbot, they can help many customers at the same time, and the user won’t even know the difference. In other words, your customer support staff is busy with solving more complicated cases, and Chatbots make sure that all other customers are taken care off.

5. Save interactions for safety and improve quality.

These days is essential to preserve track of your interactions with a customer and have access to it for many reasons. For example, some could be to have a record on what we promised to a customer, like an offer. That is just an example of the importance of saving conversations. Additionally, you can check the reports and look for ways to make it better.

Still way to go.

Chatbots bring useful tools to your business if they are programmed correctly. I have used many Chatbots, and the information they are asking is not what I need. As a result, the customer gets angry and look someplace else for a solution.

There still a learning curve for users to be comfortable using a Chatbot, especially older generations. Sometimes they prefer to chat with a person, but as time passes, Chatbots become more efficient, even they are giving a name to make it relatable.

Human chatting with robot.
People are getting more comfortable talking to a chatbot.

SmartEngage can help you.

Using a service like SmartEngage, they provide a great variety of templates right for your business. Additionally the ability to communicate with your subscribers through Email, Facebook Messenger, and Push Notifications.

In other words, it gives you a variety of tools to improve your business significantly. You can give it a try with their free account, or a 14-days free trial. In other words, you got nothing to lose.

For more information about Chatbots, I recommend you to read The importance of an automated marketing system and 5 Tips To Create Engagement Through Chatbots. They are full of vast knowledge to learn with useful tips.

Those were our 5 reasons to use Chatbots to improve your business. Do you have any other reason? Let us know at the Comment Section.

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Written by Mark Nieves

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