Once you’ve successfully recruited another customer to use your product or service, sending them informative yet inviting welcome emails is one of the first steps in effective customer relationship management (CRM). Overlooking examples from established companies within your industry can help give you an idea of what to include within your welcome emails to guarantee that your new clients remain interested in your brand. First impressions are always one of the most essential forms of contact, and a welcome email is the perfect avenue to achieve an effective one.
- Sending out positive emails is very important when you are trying to maintain an image.
- Your email is the first thing that will allow a potential client, or customer, to get an impression from you.
- Be professional but be personable and humorous with your emails. Almost use it as marketing.
“For Virgin America, that means putting the “I love you” hand symbol front and center. This small gesture signals to the recipient that the folks atVirgin America really care about their customers. The playful accompanying copy, “Welcome aboard,” and casual call-to-action, “Grab a seat,” also help to position Virgin America as a hip, fun-loving brand right off the bat.”