Social media marketing is absolutely huge. So many businesses, and personal brands, have taken off because of the platform that social media has provided them. It is something that cannot be understated because social media has truly revolutionized the world as we once knew it. Now, with everyone being on social media, companies have to separate themselves. Personalization is going to be huge for social media because it will allow the consumer to feel a more personal connection with the company, or person, advertising.
Key Takeaways:
- Understanding how to use social media to your advantage is such a massive benefit.
- For the many people that are trying to market their products, or services, on the web, make sure that it is personal to the demographic you want to target.
- Many companies, whether they are big or small, are making serious efforts into expanding their marketing campaigns.
“Director of Social Media at Kimpton Hotels & Restaurants, Whitney Reynolds has spearheaded its shift towards a more personalized social media strategy and Kimpton now uses social media as a way to provide surprise and delight to everyone the business interacts with.”
Read more: https://blog.bufferapp.com/why-personalization-is-the-next-big-opportunity-in-social-media-marketing