Facebook has a new attribution tool designed to give advertisers a more comprehensive guide to how a customer behaves on the popular social networking site. The tool is segmented into four distinct parts: performance of the ad, customized reports, cross device, and settings. The latter category has its own segments as well: a diagnostic page, data sources, domain referrals, and advertising platforms. This is just the beginning of the advantanges of the new tool. Future blog posts will discuss other features.
Key Takeaways:
- There is so much to do and use on the social media giant that is Facebook.
- Understanding how to use the new attribution tool on Facebook can be excellent for your marketing needs.
- Learning how to leverage social media to your advantage is so important for the potential growth of your site.
“Bottom line? There’s a lot to discuss here. There’s a lot that can’t be put into this single post. And, quite frankly, I’m just discovering everything that can be done with it, too.”
Read more: http://www.jonloomer.com/2018/10/30/facebook-attribution-tool/