If you are someone who is marketing on Facebook, you should know how important the upcoming holiday season is. It is something that many businesses, or individuals, use as a way to hit certain sales metrics for themselves. Therefore, the Holiday season is profitable but it can be very stressful. The ways that Facebook is structuring their ads is very conducive to what marketers are trying to do. Facebook makes it simple for these people and in turn, the metrics are easy to follow.
Key Takeaways:
- The new business forecasts is for more customers to be buying directly from social media platforms.
- It’s a very good idea to do some trial runs with paid Facebook ads before proceeding to Ads Manager.
- You’ll want to set your ads to go live at highly specific times to ensure that your hitting peak shopping hours.
“If you are selling anything, but especially if you run an ecommerce business, you have already started ramping up for the holiday season.”
Read more: https://www.digitalmarketer.com/podcast/perpetual-traffic/new-facebook-ad-structures-to-implement/
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